Ezakus - a nice line on "pretargeting"
OpenRTB protocol definition
AdOpsInsider on syncing online data to a DMP
Attribution articles at attribution101.com (from Encore Media)
AdOpsInsider on SSP-DSP cookie syncing
And another AdOpsInsider on how redirects work
"Myths" about advertising targeting algorithms
Monday, 4 May 2015
Tuesday, 3 September 2013
Wednesday, 31 July 2013
New Favourite Thing in MS-DOS
Ok, not "new" given generations have been born and raised who've never even known MS-DOS exists, but sometimes, batch files are what you need.
To do lots of nslookups, for instance.
Anyway, to take a list of IPs in a spreadsheet, it's child play to concatenate "nslookup " to the front, then put them into a notepad file that you make a .bat batch file.
The missing piece is redirecting the output to another file for easy processing based on the responses.
Here's what you do:
To do lots of nslookups, for instance.
Anyway, to take a list of IPs in a spreadsheet, it's child play to concatenate "nslookup " to the front, then put them into a notepad file that you make a .bat batch file.
The missing piece is redirecting the output to another file for easy processing based on the responses.
Here's what you do:
massive_nslookup.bat > outputfile.txt 2>&1
The 2 tells it to redirect standard output to the first argument, i.e. the output filename.
I found this solution at http://www.robvanderwoude.com/battech_redirection.php.
Thanks Rob!
Thursday, 7 March 2013
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