Ken's Digital Noctuary

Digital media, online advertising, data protection, running, miscellaneous.

Monday, 4 May 2015

A bunch of useful links on technical online advertising subjects

Ezakus - a nice line on "pretargeting"

OpenRTB protocol definition

 AdOpsInsider on syncing online data to a DMP

 Attribution articles at attribution101.com (from Encore Media)

 AdOpsInsider on SSP-DSP cookie syncing

 And another AdOpsInsider on how redirects work

 "Myths" about advertising targeting algorithms


Posted by Tim Sleath at 02:54

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Why Ken? Just an alter ego/nickname that cropped up a few years ago and proved remarkably resilient.
Why Noctuary? Weird that everyone knows what a diary is, and everyone knows what nocturnal means. I do most of my writing at night, is all.
Why Digital? That was the future; now it's the now.
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Tim Sleath
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