BMW - Disappointing Grammar

It barely warrants mention these days, and I don't feel strongly about this any more, but still, when you see something as flagrantly wrong as this in the hands of a firm who should know better (and has the resources to do a proper job). Apparently, BMW has worked with WCRS to develop their ads since 2002. Maybe incorrect grammar is one of their trademarks?


Just to be clear, if you want to say "less + ", you should say "fewer + ".